At a glance
Pick your starting point
You're not spending on marketing services. You're investing. Every dollar you put into growth should come back bigger — that's the only math that matters to us.
- [001]
Paid Media
Meta and Google campaigns tracked to cost-per-booked-job, not clicks.
- [002]
CRM Automation
Instant replies and automatic follow-up, so no lead goes cold.
- [003]
Website Design
Fast, mobile-first sites built to turn visitors into booked jobs.
- [004]
Brand Identity
Visuals, voice and positioning that make you the obvious choice.
- [005]
SEO Optimization
Organic presence in local search, so you're found without paying per click.
- [006]
Creative Direction
One consistent look and feel across every ad, page and post.
- [001]Paid Media
In front of the right customers at the right time
Meta and Google campaigns that build your name and fill your calendar at the same time. Every dollar is tracked to cost-per-booked-job, so you know exactly what your growth is costing you.
- Meta and Google campaign management
- Scripting, editing, and launch
- Tracking and performance analysis
- Ongoing optimization based on results
- [002]CRM Automation
Never lose a job to a slow reply
No more chasing. Every lead gets an instant response, automatic follow-ups, and reminders, so you never lose a job to a missed call or a slow reply again.
- Instant lead response by text and email
- Automated follow-up sequences
- Missed-call text-back
- Appointment reminders and no-show recovery
- [003]Website Design
A site built to convert
A site that looks as sharp as your work. Fast, mobile-first, and built to turn visitors into booked jobs, optimized for SEO so you always keep showing up.
- Mobile-first build and hosting
- Conversion-focused page structure
- On-page SEO foundations
- Speed and Core Web Vitals
- [004]Brand Identity
Look like the company they want to hire
We build a full identity: visuals, voice, positioning — so you look like the established, trusted company homeowners want to hire, not just another truck with a name on it.
- Logo, colour and type system
- Voice and messaging guidelines
- Positioning against local competitors
- Vehicle, uniform and print assets
- [005]SEO Optimization
Get found before your competitor does
When they search for your service, you show up. We build your presence in local search so homeowners find you organically, not just through paid campaigns.
- Google Business Profile optimisation
- Service-area landing pages
- Citation and NAP cleanup
- Monthly rank tracking by ZIP
- [006]Creative Direction
Recognisable everywhere they see you
Great creative isn't luck, it's direction. We shape how every ad, page, and post looks and feels, so your brand is instantly recognizable no matter where homeowners see it.
- Art direction across all channels
- Photo and video shoot direction
- Ad and landing page concepts
- Asset library and templates
The process
We move efficiently, so your results do too
No long onboarding, no wasted weeks. We start where it counts — getting you in front of homeowners.
01
Evaluation
We review what you're doing now — ads, website, reviews — and show you exactly where you're losing jobs to competitors.
Step 1 of 4 — Evaluation
Find out what's costing you jobs.
A strategist reviews your market and reaches out. No contracts, no pressure.
What contractors hire us for
Upper Group works with home service businesses across the United States. These are the channels and specialties our clients come to us for most often.
Paid advertising
- Facebook Ads for contractors
- Instagram Ads
- Meta Ads management
- Google Ads management
- Google Local Services Ads
- PPC management
- Performance Max campaigns
- Call-only ad campaigns
- Retargeting campaigns
- Cost per booked job tracking
Local SEO
- Local SEO for home services
- Google Business Profile optimization
- Map pack ranking
- Service-area landing pages
- Local citations and NAP cleanup
- “Near me” search visibility
- Review generation
- Local link building
- Rank tracking by ZIP code
Website and conversion
- Contractor website design
- Mobile-first web design
- Landing page design
- Conversion rate optimization
- Click-to-call optimization
- Core Web Vitals and page speed
- Online booking and estimate forms
Brand and creative
- Brand identity for contractors
- Logo and visual identity
- Brand positioning
- Ad creative production
- Before-and-after content
- Job site photography and video
- Art direction
Automation and follow-up
- CRM automation
- Lead response automation
- Missed-call text-back
- Automated review requests
- Appointment reminders
- Call tracking and recording
Coachella Valley
- Coachella Valley marketing agency
- Palm Springs contractor marketing
- Palm Desert home services advertising
- Indio and La Quinta local SEO
- Rancho Mirage contractor leads
- Cathedral City home services marketing
- Desert Hot Springs lead generation
Southern California
- Marketing agency Southern California
- Inland Empire lead generation
- Riverside and San Bernardino SEO
- Temecula and Murrieta local SEO
- Orange County home services marketing
- San Diego contractor advertising
- Los Angeles contractor marketing
Trades we serve
- HVAC marketing
- Plumbing marketing
- Roofing marketing
- Electrical contractor marketing
- Remodeling and renovation marketing
- Landscaping marketing
- Epoxy flooring marketing
- Concrete coating and garage floors
Markets we serve
We serve all markets, but mainly: Coachella Valley, Palm Springs, Palm Desert, Indio, La Quinta, Cathedral City, Rancho Mirage, Temecula, Riverside, San Bernardino, Ontario, San Diego, Los Angeles — and home service businesses across Southern California. (442) 354-4505