Proven strategies for home service businesses
- HVAC
- Plumbing
- Roofing
- Electrical
- Remodeling
- Landscaping
Why you need us
You're great at the trade.
The phone still isn't ringing.
You don't lose jobs on quality, you lose them on visibility. Upper Group makes sure homeowners see you first.
Without a specialist
The Cost of Doing Nothing
You're invisible to buyers
Homeowners are scrolling through their social media. If you're not running ads, your competitors are the ones showing up and getting the call instead of you.
No pipeline means no leverage
You're stuck competing on price just to keep the crew busy. Consistent demand means you set the price, not the market.
You look like everyone else
Homeowners can't tell you apart from the next contractor if your branding doesn't say why you're different.
With Upper Group
Working With Upper Group
You show up first, every time
We put you in front of homeowners exactly when they're ready to hire — across social, search, and everywhere in between.
We fill the gap in your market
We position your business as the top choice homeowners have been looking for.
We build a brand, not just a campaign
We build a brand with real presence, one that stands out today and still holds up five years from now.
What we do
Six service lines.
One full calendar.
We don't sell channels, we sell booked jobs. Every service line below feeds the same outcome: more qualified homeowners in your service area calling you first.
See all servicesPaid Media
[001]Meta and Google campaigns that build your name and fill your calendar at the same time. Every dollar is tracked to cost-per-booked-job, so you know exactly what your growth is costing you.
CRM Automation
[002]No more chasing. Every lead gets an instant response, automatic follow-ups, and reminders, so you never lose a job to a missed call or a slow reply again.
Website Design
[003]A site that looks as sharp as your work. Fast, mobile-first, and built to turn visitors into booked jobs, optimized for SEO so you always keep showing up.
Brand Identity
[004]We build a full identity: visuals, voice, positioning — so you look like the established, trusted company homeowners want to hire, not just another truck with a name on it.
SEO Optimization
[005]When they search for your service, you show up. We build your presence in local search so homeowners find you organically, not just through paid campaigns.
Creative Direction
[006]Great creative isn't luck, it's direction. We shape how every ad, page, and post looks and feels, so your brand is instantly recognizable no matter where homeowners see it.
- 12.7x
- Average return on ad spend
- 7 days
- From your first campaign
- 365
- Day visibility
- 100%
- Market exclusivity
Est. 2026
Built by people who answered the phones, ran the trucks and made payroll.
About Upper Group
We only work with
one kind of business.
As the owner of a service-based business, I dealt with every responsibility: solving problems, getting customers, keeping everything running. That's where I built a system.
I believe the future of this industry is building a remarkable brand, with real storytelling, that earns its place in the market, not just a truck and a phone number.
We're not like most “agencies” running on theory. Our system is built on practice: we built the pipeline, answered the phone when the leads came in, felt what it's like when the numbers don't add up. That's the difference.
Every dollar you spend has to come back multiplied, or it doesn't make sense to us.
We're your growth partner. Not just another agency.
- One client per trade, per market
- Reporting in jobs, not impressions
Results & reviews
Ask the contractors
who stopped guessing.
Request your growth plan
Tell us about the jobs
you want more of.
Send the form and a strategist reviews your market, your competitors, and your current lead flow, then reaches out to walk you through what we'd do. No commitment either way.
- Where you're losing ground
- What your competitors are doing
- Your plan to grow
Prefer to talk? 8am–7pm Pacific.
Step 1 of 3 — Your trade
What do you need help with?
Pick your trade and the service lines you're curious about.